Pop Play Eat
Three simple words—Pop, Play, Eat—that refreshed the iconic Pringles brand and captured all its playful spirit. We developed global brand guidelines to launch the new tagline, and brought it to life in two spots that introduced Pop, Play, Eat to the world.
One of those, the World Cup spot, scored big, ranking #3 on Marketing Week’s list of the best 2018 UK World Cup ads.
GCDs: Brian Platt and Samira Ansari
AD: William Malone