Downy
To show the benefits of Downy, we helped launch their “Half-Washed” campaign, using humor to show that if your clothes aren't washed with Downy, they're only half-washed.
CDs: Bevan Mahaney & Tescia Deak
AD: William Malone
To show the benefits of Downy, we helped launch their “Half-Washed” campaign, using humor to show that if your clothes aren't washed with Downy, they're only half-washed.
CDs: Bevan Mahaney & Tescia Deak
AD: William Malone