Charlie Arreola-Quiroz

MUCINEX

Being sick is no fun, but Mucinex’s Mr. Mucus adds some levity to the experience. To bring that playfulness to life, we developed a microsite where users could send humorous e-cards to friends. With customizable Mr. Mucus poses and witty lines, the cards not only offered a laugh but also came with coupons for both the sender and recipient. We also created social assets to help drive people to the microsite.