Ketchup Pringles 

By the time Pringles launched their Ketchup flavor in Canada, most other chip brands had already had ketchup flavors in market for several years. We were late to the ketchup party, but we took what should have been an obstacle and used it as an asset. We humorously owned up to our tardiness and let our fans know: Hey, better late than never.

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GCDs: Brian Platt & Samira Ansari

AD: William Malone